what is the resonance theory of indicator

what is the resonance theory of indicator


1 Answers

ruchi yadav
askIITians Faculty 27 Points
9 years ago

Gerbner found that ideas and opinions commonly held by heavy viewers as a result of mainstreaming have to do with politics and economics. According to Griffin, Gerbner’s research led to the conclusion that heavy viewers tend to label themselves as middle class citizens who are politically moderate. Gerbner also found people who labeled themselves as either liberal or conservative among those who mainly watched TV occasionally. Interestingly enough, however, he also found that “cultural indicators noted that their positions on social issues are decidedly conservative. "

'Resonance'"The condition that exists when viewers’ real-life environment is like the world of TV; these viewers are especially susceptible to TV’s cultivating power. "Resonance occurs when things viewed on television are actually congruent with the actual everyday realities of viewers. Gerbner writes that this provides a double dose of messages that resonate and amplify cultivation.Additionally, Gerbner et al. definesresonanceas the combination of everyday reality and television providing a "double dose" that resonates with the individual, which in turn amplifies cultivation. The example they give is of minority groups whose fictional television character is stereotypically more frequently victimized on television, creating an exaggerated perception of violence for individuals who watch more televisionGriffin sums it up nicely, when he states, "Gerbner claimed that other heavy viewers grow more apprehensive through the process of resonance."Furthermore, Gerbner said, “The congruence of the television world and real-life circumstances may ‘resonate’ and lead to markedly amplified cultivation patterns.”This cultivation could have a large effect on our society if these viewers insist on receiving more security from the government, their work place, family, friends, etc. Resonance seeks to explain why heavy TV viewers often have an amplified vigilance about the world.

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