why cathode rays emit light when it passes through discharge tube speedily?

When they reached the anode end of the tube, they were traveling so fast that, although they were attracted to it, they often flew past the anode and struck the back wall of the tube. When they struck atoms in the glass wall, they excited their orbital electrons to higher energy levels, causing them to fluoresce. Later researchers painted the inside back wall with fluorescent chemicals such as zinc sulfide, to make the glow more visible.