Dear Soumaya,
Entrepreneurship is more than the process of starting a business. It is about identifying, valuing, and capturing opportunities. An entrepreneurial mindset is crucial for all organizations — small or large, new or old, for-profit or not-for-profit.
Through Postgraduate Program in Planning and Entrepreneurship, students are taught about strategic planning, strategic analysis, feasibility planning, and development of strategies related to marketing, operations, structure and finances associated with a business. Candidates are offered an understanding of entrepreneurship, the methods of planning a new business enterprise and the procedure of using the plan as a framework for initiating the entrepreneurial project. As the students pursue this course, they also gain an insight into the causes of failure of the ventures. They also acquire requisite skills to create a convincing business plan and place it to prospective investors or financiers. Areas like Marketing, Business Policy, Personnel & Industrial Relations, Production, and International Marketing are also dealt with in this course. Students also learn about Quantitative Techniques, Mergers & Acquisitions and Finance & Accounting through this course.
Best Of luck
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